“We’re not in the business of keeping the media companies alive. We’re in the business of connecting with consumers.”
Trevor Edwards – Vice President
Nike
“Digital Marketing is the centerpiece of a broader campaign. I think that’s become a real integral part of how we use the web, moving beyond just promoting web addresses in TV spots or print ads to really making them a critical part of the storytelling for the brands.”
Rob Master – Media Director, North America
Unilever
“The agency’s job is to create content so valuable and useful that consumers wouldn’t want to live without it.”
Jeff Hicks – CEO
Crispin Porter + Bogusky
“We don’t ask consumers what they want. They don’t know. Instead we apply our brain power to what they need, and will want, then make sure we’re there, ready.”
Akio Morita – Co-Founder
Sony Corporation
“It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.”
Steve Jobs – Co-Founder, Chairman & CEO
Apple
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2 Comments
Nghe thì em thik lắm anh Hiếu àh, nhưng nhất thiết mình phải có óc sáng tạo mới theo ngành này đc hả anh? vậy anh chỉ cho em một số cách để bồi dưỡng sáng tạo đi^^thank anh.
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“tôi muốn có cái đó theo cách của tôi”
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